Serving

Greenville, SC

Since

2019

The Greenville financial advisors at Blue Trust apply biblical wisdom and technical expertise to help clients make wise financial decisions to experience clarity and confidence and leave a lasting legacy. They serve individuals, families, and businesses across the wealth spectrum.

The Greenville office of Blue Trust was established in 2019. Prior to that, this location was the home of PlanFIRST, an asset management and financial planning firm founded in 1984. Former senior private wealth advisor, Mike Miller was co-founder of PlanFIRST and led the Greenville Office as managing director before transitioning the role to Joel Robinson in 2022. As part of Blue Trust, the experienced Greenville financial advisors are proud to offer an enhanced range of services to meet the complex and evolving needs of their clients, and they continue to offer unbiased, fee-only advice that puts their clients’ interests first.

9 Halton Green Way
Greenville
,
SC
29607
864.232.7153

Mon – Fri: 8:00 AM – 5:00 PM

Sat – Sun: Closed

Managing Director, Partner

Joel Robinson

Joel Robinson is a managing director and senior partner in Blue Trust’s Private Wealth division, where Joel oversees the growth and operations of the Greenville office. Joel provides leadership across the office’s strategic and operational functions, helping support strong client service and long-term organizational growth.
joel.robinson@bluetrust.com
Full Bio
What we Offer

Wealth Management & Trust Services

Our team provides a full range of financial services tailored to your unique needs and goals.

Financial Planning

When financial decisions begin to intersect, coordinated planning helps you bring structure to cash flow, retirement projections, taxes, estate considerations, and generosity.

Investment Management

If you want your investments to serve defined goals, disciplined portfolio management aligns your assets with your financial plan, time horizon, and convictions.

Trust & Estate Services

When it comes time to establish or administer trusts and estates, experienced fiduciary oversight helps ensure your intentions are carried out efficiently and in the best interests of your family.

Philanthropic Consulting

When significant charitable capital is being deployed, independent research and due diligence help you evaluate organizations, leadership, and program effectiveness.

Business Consulting

Business owners facing succession or transaction decisions benefit from experienced advisory support to evaluate options and guide the thoughtful transition of their companies.